Web Content

Lowe’s Home Improvement — MyLowe’s

Within a year of joining Lowes.com as a senior copywriter, I was promoted to a management position overseeing all content for a groundbreaking project: MyLowe’s. MyLowe’s offers users a personalized Web experience and helps customers manage their homes in a revolutionary new way. As content manager, I provided strategic direction, approved all copy on the MyLowe’s microsite and managed a team of five content strategists.

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Shortly after joining the Lowes.com team as a senior copywriter, I was assigned the following article, titled, Prepare Your Home for Holiday Guests. In addition to writing the copy, I worked with the designers and front-end developers to present non-product content in a more interactive and user-friendly way. In doing so, the article below set a new standard for how content is displayed on the site.

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Black Friday Weekend (Thanksgiving Day to Cyber Monday) is the single most important weekend of the year for online retailers, and Lowes.com is no exception. The 2010 campaign generated a record-breaking sales increase of 177% over the prior year. I served as content strategist and copywriter for the Holiday team, which also oversaw all holiday-related content from home pages to promo spots to category pages.

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Southern Services Company

Southern Services Company, specializing in the distribution of heat management solutions, contacted me to help them upgrade their website. I provided all content for their new site, which may be previewed below.