Every successful brand has a personality. Whether the voice of your brand is trustworthy or hip, witty or austere, I can provide content, design and strategic direction to shape and differentiate your business.
Feel free to poke around, learn about me, and review samples of the advertising, marketing communications and online work I’ve done for clients such as Lowe’s Home Improvement, BlackBerry, MINI and the “got milk?” campaign.
Like what you see? Whether you have a freelance or full-time opportunity — or just an idea — contact me and we’ll chat.
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AT&T / RIM — BlackBerry Bold Product Launch
{ Concept • Copywriting • Creative Direction }
As Research In Motion’s (RIM) experience marketing partner, The George P. Johnson Company (GPJ) created brand experiences to support the launch of several new BlackBerry devices. As copywriter, I participated in the creative brainstorm process and then brought our ideas to life in the form of creative briefs and pitch documents. Below are two proposed themes for the launch of the innovative BlackBerry Bold. Visit the Wild Ideas section of this site to learn more about the event and download an abridged version of the pitch.
Concept A: EVOLVE
IT’S ELEMENTAL: ONLY THE BOLD SURVIVE
Pull on your safety goggles and hang on to your Armani hat: the worlds of smart and sexy are about to collide …
Concept B: A Study in Contrast
LET US TAKE YOU ON AN INTREPID JOURNEY IN CONTRAST …
Extraordinary, remarkable, rare, singular, curious and courageous: we admire these qualities almost above all others in today’s society. In a word, we all strive to be bold …
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Verizon Wireless — Winner’s Circle Event
{Creative Concept • Copywriting • Copy Editing}
Verizon Wireless (VZW) came to GPJ requesting a showstopper of an event to recognize their top-performing sales personnel. On behalf of GPJ, I wrote a pitch document proposing a Casino Royale theme: a James Bond-inspired party filled with sophistication and intrigue. Three concepts were pitched, but VZW loved the Casino Royale theme and GPJ won the account. Click the image below to download an abridged version of the pitch document.
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Confidential Client — Corporate Hospitality Event
{Creative Concept • Copywriting • Copy Editing}
The client requested a sophisticated event with a tennis theme. The first concept gives attendees the feeling of being in a chic art gallery; the second captures the vibrancy of New York City. Click on the images below to download an abridged version of the pitch document.
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The Shaw Group Inc. — Advertising
{Strategy • Copywriting • Creative Direction}
The Shaw Group is a Fortune 500 company that serves the energy, chemicals, environmental, infrastructure and emergency response industries. As marketing communications manager for the high-profile nuclear power division, I provided copy and strategic direction for marketing and advertising materials. Below are advertisements targeted to utility companies and investors seeking to build nuclear power plants.
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Financial Services Client — Trade Show Marketing Plan
{ Research • Copywriting • Copy Editing }
This pitch document outlines a comprehensive marketing plan, strategically designed to attract potential customers and refresh the brand’s persona. Specific objectives included:
1. Facilitate connections by drawing and retaining attendees
2. Elevate brand image by creating a space that is cutting-edge, technology-focused and service-oriented
3. Balance client’s need for private meeting rooms with desire for welcoming, open feel
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The Shaw Group Inc. — Informational Brochure
{ Research • Copywriting • Creative Direction }
Shaw’s Power Group serves the energy industry by providing maintenance, construction and engineering services for existing and new-build power plants. As marketing communications manager for the high-profile nuclear power division, I managed media relations, wrote internal and external Web content and created marketing materials. Below is an excerpt from a marketing brochure I created for utility companies and investors seeking a partner with which to build nuclear power plants. 
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The Shaw Group Inc. — Internal Newsletter
{ Copywriting • Copy Editing }
As marketing communications manager, I also handed internal communications efforts such as writing speeches, letters and memos for the executive team. This included writing and distributing a quarterly newsletter to employees located across the company, an excerpt of which can be seen below. 
Stacey Stradley Arnold • SEO Copywriting, brand strategy and marketing consulting
Stacey Stradley Arnold 