Résumé

STACEY STRADLEY ARNOLD
COLUMBUS, OH • 614.406.3356 • stacey.stradley@gmail.com

Versatile problem solver specializing in international brand identity, positioning and promotion
More than 10 years of marketing, advertising, public relations and communications experience
Distinguished by exceptional written, verbal and interpersonal communication skills

PROFESSIONAL ACCOMPLISHMENTS

Created compelling brand experiences for such international clients as Lowe’s Home Improvement, IBM, RIM (BlackBerry), Verizon Wireless, MINI USA, AT&T, Westinghouse and the “got milk?” campaign
Researched and wrote talking points for President Barack Obama for White House press conference
Wrote and edited 40-page pitch document detailing customer journey for BlackBerry product launch
Published in more than 15 trade magazines

PROFESSIONAL EXPERIENCE

Lowe’s Home Improvement http://www.lowes.com Charlotte, NC

CONTENT MANAGER, LOWES.COM 2011 – 2012

Led content strategy for Fortune 50 e-commerce site designed to transform and enhance users’ online experience
Defined strategic approach and approved all copy to ensure consistency of brand messaging
Managed a team of five in-house and agency content strategists

SENIOR COPYWRITER & CONTENT STRATEGIST, LOWES.COM 2010 – 2011

Provided content strategy, messaging, creative ideas and imaginative thinking to Lowes.com, with the goal of driving online and in-store sales
Defined brand strategy and wrote SEO copy for multiple channels, including taglines, emails and articles

KEY ACCOMPLISHMENTS

Promoted three times in less than one year
Led content strategy for Lowes.com 2010 holiday campaign, achieving record sales increases over prior year
Created new method for organizing and delivering content to cross-functional, multidisciplinary teams, resulting in improved communication and fewer errors

The Shaw Group Inc. www.shawgrp.com Charlotte, NC
MARKETING COMMUNICATIONS MANAGER 2008 – 2010

Independently managed marketing, communications, public relations and advertising initiatives for highest-profile division of Fortune 500 company (press releases; media relations; crisis communications; print/banner ads; Web content; marketing collateral; newsletters)
Communicated internally and externally on behalf of executive team (speeches; international correspondence; video messages; trade interviews; presentations; announcements)
Coordinated with industry partners and utility clients to generate positive media coverage of the construction of the first U.S. nuclear power plants in more than 30 years
Informed executive team through dissemination of reports on market trends, developments and news

KEY ACCOMPLISHMENTS

Promoted to business unit director within four months of hire, overseeing communications for Shaw’s Nuclear Division (1,500 employees) and Power Group (5,000 employees)
Scripted, directed and edited 15-minute Presidents’ Messages aired company-wide (28,000 employees)
Quickly mastered complex nuclear industry principles and lexicon with no prior industry experience

The George P. Johnson Company www.gpj.com Boston, MA
MARKETING SPECIALIST/COPYWRITER 2007 – 2008

Created strategic experience marketing initiatives (brand positioning; product launches; sales training; employee recognition) for international clients, directly influencing every stage from brainstorm to pitch
Generated copywriting and messaging solutions to support experience marketing campaigns (creative briefs; customer journeys; taglines; ad copy; responses to requests for proposals)
Wrote, edited and steered creative direction across various media, providing final approval on all outward-facing communications

KEY ACCOMPLISHMENTS

Won two new accounts (Verizon Wireless and MINI) within first four months of employment, earning assignments on key business initiatives
Managed multiple projects and tight deadlines with composure and organization

American Dairy Association Mideast Columbus, OH
SCHOOL MARKETING MANAGER 2003 – 2007

Developed and applied marketing strategies to promote increased milk consumption in schools (packaging, merchandising, advertising, education, public relations)
Elevated brand perception through composition of marketing- and nutrition-focused articles, advertisements for trade publications, “Schools” section of Web site and corporate communications
Planned, coordinated and executed media events and served as media spokesperson

KEY ACCOMPLISHMENTS

Implemented improved milk packaging in 1,200+ schools in three school years, resulting in an average milk sales increase of 30%
Promoted to Corporate Communications Team and subsequently selected and certified as one of 12 Wellness Policy trainers in the nation, leading six-hour trainings for 400+ attendees each

Muscular Dystrophy Association Columbus, OH
DISTRICT DIRECTOR 2002 – 2003

Planned and executed fund-raising activities, including galas, social events, auctions and West Virginia’s MDA Jerry Lewis Labor Day Telethon
Hired, trained, managed and motivated team of four to seven associates

KEY ACCOMPLISHMENTS

Exceeded fund-raising budget by 3.61%, or $13,781, ranking first in region for increase in funds raised over prior year
Cultivated and maintained relationships with community business leaders and volunteers

Max & Erma’s Restaurants, Inc. Columbus, OH
REGIONAL MARKETING MANAGER 1999 – 2002

Planned and executed all marketing and advertising strategies for 22 restaurant locations (radio/outdoor advertising, event planning, public relations, in-store merchandising)
Managed relationships with store and regional managers, media representatives and customers

KEY ACCOMPLISHMENTS

Oversaw ten regions in six states, representing most profitable territory in the country
Influenced nine consecutive quarters of positive same-store sales with 15% decline in costs

EDUCATION

Miami University Oxford, OH
Bachelor of Science in Business Administration
Major: Marketing, Minor: Art