Copywriting

SEO Copywriter  •   Brand Strategist  •  Marketing Guru

Every successful brand has a personality … does yours? Whether the voice of your brand is trustworthy or hip, witty or austere, I can provide content, design and strategic direction to shape and differentiate your business.

Feel free to poke around, learn about me, and review samples of the advertising, marketing and online work I’ve done for clients such as BlackBerry, IBM, MINI, Lowes.com and the “got milk?” campaign.

Like what you see? Whether you have a freelance or full-time opportunity, or just an idea, contact me and we’ll chat.

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AT&T / RIM — BlackBerry Bold Product Launch

{ Concept  •  Copywriting  •  Creative Direction }

As Research In Motion’s (RIM) experience marketing partner, The George P. Johnson Company (GPJ) created brand experiences to support the launch of several new BlackBerry devices. My job as copywriter was to participate in the creative brainstorm process and then bring our ideas to life in the form of creative briefs and pitch documents. Below are two proposed themes for the launch of the innovative BlackBerry Bold. Visit the Wild Ideas section of this site to learn more about the event and download an abridged version of the pitch.

Concept A: EVOLVE

IT’S ELEMENTAL: ONLY THE BOLD SURVIVE
Pull on your safety goggles and hang on to your Armani hat: the worlds of smart and sexy are about to collide …

MINI USA — Creative Use of Space Campaign

{ Concept  •  Copywriting }

While working as a copywriter with The George P. Johnson Company (GPJ) in Boston, I had the opportunity to collaborate with the NYC-based agency, Radar, to create a hip, buzzworthy event promoting the MINI brand. The “urban initiative” ran for 10 days and brought together a diverse group of the city’s creative VIPs and post-modern trendsetters. Visit theWild Ideas section of this site to see more of the pitch document, and click here to see how the NYC Rooftop event came to life.

 

Confidential Client — Corporate Hospitality Event

 

{ Creative Concept  •  Copywriting  •  Copy Editing }

Click on the image below to see more of this pitch document.

 

The Shaw Group Inc. — Advertising

{ Strategy  •  Copywriting  •  Creative Direction }

 

Confidential Client — Trade Show Marketing Plan

{ Copywriting  •  Copy Editing }

 

The Shaw Group Inc. — Corporate Communications

{ Research  •  Copywriting  •  Copy Editing }

 

Freelance copywriter, professional copywriter, creative writer, advertising copywriter, brand strategy, marketing consultant, experienced copywriter, Charlotte NC